Build
Get seen.
Get found.
Get leads.
Build the commercial foundations.
You run your business. The Aidan Method manages the marketing system designed to generate opportunities for it. If people can’t find you, understand you or contact you, nothing else matters.
BUILD generates the opportunity.
One system.
One strategy.
One person responsible.
What are we trying to achieve?
What we actually do in BUILD
A group of core functions, managed under one roof. The exact scope for your business is agreed during consultation and onboarding — not every category applies to every client.
Lead Management
Capture enquiries from relevant sources, organise them, record them and help ensure opportunities are not simply forgotten.
Google Ads
Campaign creation and management, keyword strategy, search-term analysis, negatives, location targeting, ad improvement, conversion tracking and ongoing optimisation where included.
Meta Ads
Facebook and Instagram campaign management, targeting, creative and copy development, lead generation, testing and optimisation where included.
Content Creation
Ongoing marketing content — graphics, captions, promotions, offers, case studies, before/after content, customer-provided photo/video content and campaign concepts.
Social Publishing
Plan, approve, schedule and publish agreed content to the relevant social channels for your business.
Website Management & Optimisation
Appropriate ongoing website work — copy and image changes, promotions, case studies, blog/content publishing, landing pages where appropriate and conversion improvements. (Not unlimited development.)
Reporting & Optimisation
Connect marketing activity to commercially useful outcomes wherever the available data allows — so you can see what is actually working.
What BUILD looks like every week
A steady, repeating rhythm — the exact activity varies depending on your business, package and priorities.
…then repeat, every week
Weekly reporting
You always know what’s working
Every week you get a clear, plain-English report on your marketing — not a wall of numbers you have to decode.
“We don’t just send you numbers. We explain what happened, what it means and what we’re doing next.”
We don’t post for the sake of posting.
We don’t run ads for the sake of clicks.
We want opportunities.